Digital Marketing India is gaining prominence as a topic not just in India but across the globe. With more than 450 million internet users here, the possibilities are exceptionally vast. No business can afford to lose this significant number of consumers to a competitor. Thus, digital marketing has become a necessity for corporations and entrepreneurs both big and small.
The USPs of online marketing are aplenty with result-based marketing being a major one. As a brand, you can gain insight into the best performing pages and practices that bring visitors to your brand.
This article is a complete rundown on the various aspects that comprise to form digital marketing and how they can be leveraged.
What comprises Digital Marketing?
There are certain components that comprise to form digital marketing. Not just in India but across the world, these aspects remain same. The fields that digital marketing is built upon are listed below: -
Social Media Marketing
There are two sides in social media marketing – free and paid. You can easily curate content and gain visitors for free or you can run paid campaigns to attract visitors. The essential things to have in your arsenal are knowledge about the various platforms and their potential, the right content flair and the audience you would like to target. 88.17% of brands tend to focus on this aspect which shows how important this is.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is all about the use of content and keywords to gain traffic from search engines. The traffic you gain can be both absolutely free or paid for. This component is a major factor behind the successful blitzerg of websites and blogs on the web. Any brand can select the keywords, their target audiences search for and get them to visit their website. Keyword research, On-Page SEO, Off-Page SEO etc. are some sub-components in this field.
Copywriting and Content Writing
Copywriting is the use of keyword-rich content that generates sales. It can comprise website content, sales page, e-books, and emails. Content writing, better known as content marketing is the use of content to create blog posts, whitepapers and validate infographics. Both of these are powerful tools that can make or break a company’s digital marketing outreach.
The return-on-investment (ROI) in email marketing is just unreal. Statistics state that for every 1$ spent converts into a return of about 38$. This is backed by insight from more than three-fourths of brands in a global company survey. Newsletters, email campaigns can boost sales, get the readers to become followers and even market your brand presence.
SEO can get you ranking on the first and second page of search providers. But the catch is that it takes a lot of efforts and more importantly, time. With paid advertisements, you can automatically get in the top page on Google and other search engines. This saves you the time lost in waiting for your content and SEO efforts to bear fruit.
'Digital Marketing India' can surely aim to be a byword for major employment and brand valuation opportunities in India There are more than 1.5 lakh jobs opening up in the field of digital marketing. This is just the possibilities in India whereas you can also sharpen skills and pitch to the global network. The benefits that a brand can also gain are vast with proven case studies to look up to.