Search Engine Optimization (SEO) is the systematic way of optimizing the website with exact keywords in order to rank higher in the online results, such as Google. It is logical art because while a lot is known about the technical aspects of SEO, there is a creative user-experience and design side for it as well. There is no doubt that you have to make your ranking higher on Google. But, if you don’t know the SEO tips and missing some of the aspects, then you are probably missing out on sales. If you are just getting started with a new website or want to improve an existing site, this complete article will provide you useful strategy suggestions for stepping up your SEO game.
These days, reaching the 1st page on the search engine is not enough you must rank on #1. In the previous few years, in a research it is found that websites ranked number one received an average click-through rate (CTR) of 37.4 percent and the number two ranked has CTR of 13.8 percent and the third ranked had a CTR of 9.8 percent. It is clear that the first ranked website always get the more benefits in terms of sales and in many other factors. It is also shows that you need a strong strategy in place, otherwise you will be lacking on brand impressions, clicks and sales.
Read this step-by-step guide to improve your ranking on search engines.
Research: - Research is the most important part of SEO to target the traffic. Only by searching the right keyword will lead you on the top and if your research is the wrong keyword that will only lead you to wrong traffic and no business wants that. So, when you start with a SEO work (on-site or off-site), you need to make a proper research on the Keywords and the competitors.
When you are researching a keyword then make sure you need to focus on these three primary areas.
On-Page Optimization: -
On On-Page optimization you need to take some actions to take your own web pages to help your site rank better. There are some keys to target on On-Page optimization.
· Site Structure
When you optimize the page and blog posts on your site for one keyword, you need to ensure that page has the keyword in the strategic locations like the page Title, Headers, Subheaders, Paragraph copy, URLs, Meta title and description, Image alt tags and, Product descriptions.
When you create URLs, make sure that is user-friendly. This includes real words (your keywords) and not too many numbers of gibberish.
Adding Blog Content: -
Blog content is essential for ranking on top. When you research on the keywords, after that you need to use them into the blog writing. It is a crucial part of SEO strategy because each page of your site should be optimized for only one keyword. Your website blogs must need to be high in quality and reader-friendly. You must hire a professional and experienced writer who understand the industry and also have a basic knowledge of SEO.
If your blog is stuffed with low quality keywords and with wrong grammar then your customers will not read them and they won’t share them as well. When you creating blog content, consider covering various posts and make them downloadable guides. The contents of a guide can be easily published to any platform.
Social Media Integration
An e-commerce site is not complete without making a visibility on social media. Social Media signals growing your community, engaging with customers, and sharing pictures & content. It makes a huge impact on your e-commerce site and SEO. Having a lot of social signals tells Google that people find your website and business valuable on internet. You can grow with these social signals quickly by adding social buttons to your product pages and blog post. A brand social presence can help in building word of mouth that gets you customers, mentions, and links. Google has been explicit that social signals play a role in its algorithm. Face book and Twitter matter some, but many of the search results from both networks are restricted. That is why the most networks that carry the most weight are Google.
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