Present age printers are computer controlled and advanced digital art technology. Leading printing organizations have adopted the use of information technology in all areas. Additionally, the revolutionary 3D printing technology has also started to spread its wings all around the country.
The Scope of Business
The scope of the printing business in India is good. The advent of TV commercials, the World Wide Web, and other sources has not affected the business. Annual turnover of the printing industry is over INR 50,000 crores (USD 11 Billion). It is revealed that export of books, newspapers, pamphlets, periodicals, and printed materials from India between the years 2004 and 2005 was estimated at USD 550 Billion.
With printing stores going online, things have got smoother. Most of the well-established printing businesses in India are doing really well. Online operations have ensured maximum ease for consumers. They can shop for their requirements without having to leave the comfort of home or office.
The significance of Online Printing Services in India
Printing has become an integral part of a growing business these days. Whether it is the packaging of goods or supplying information on goods and services to consumers through brochures, publishing books, advertisements, company letterheads or visiting cards, business existence and success is almost impossible without printing services.
Leading printing companies in India are providing unique designing and printing services to ensure effective marketing for businesses. Business stationery such as notebooks, letterheads, diary, notepads, stamps, receipt books etc. is a crucial part of business functioning.
Some of the other online printing services offered in India include visiting cards, banners, flyers, brochures, posters, banners, vouchers, coffee mugs, etc. Photo products such as t-shirts, tea/coffee mugs are also a part of business promotion strategy.
Businesses can grow and make profits with online printing services. Personalized communication spanning across multi-channel tactic is the most preferred strategy for business growth and survival in the highly competitive market. Digital printing solutions offered by online printing services facilitate businesses connect with their new and existing customers.
Printing Industry - Growth and Prospects
Presently, the India sub-continent has more than 2, 50,000 of all kinds of printing presses all over the country. The capital investment is around $2 billion. Over 10 million families are involved in the industry successfully crossing INR 50,000 crores annual turnovers.
The print industry in India is predicted to reach around 374 billion (INR) by the end of the year 2018. This industry gives direct employment to over 700,000 individuals. The number of indirect employments goes up to 450,000 individuals.