UX today, matters irrespective of you being Apple, Google, Amazon or you’re about to launch your first website selling cookies. Your viewers, readers, and customers won’t get a good feeling about your UX design, even if they won’t exactly be able to point a finger at what is wrong. It simply means it has got nothing to do with any tech issue; it’s a public, customer issue.
User Experience is of utmost importance. It's rude to your customers and unfavorable to your business if you choose to be lazy and have a let go attitude towards design and engineering. Today we live in an era where everyone is in the technology business, irrespective of the product or service they have.
You can feel us if you’ve visited more than a dozen sites in your lifetime, you must have experienced bad UX, you know you have. Bad UX design is a deal killer most of the times. If your design is not emitting positivity and giving a pleasant feeling to the user, you have not done it right.
It is just bad when you are starting a new venture but you hardly invest any time in understanding the UX and its importance. The bad the design the more times you fail to impress your viewers. It has come into the observation that bootstrapped entrepreneur put off UX or dismiss it outright as something they don’t need or can’t afford. For some reason, UX gets put on the “that would be nice to do” list instead of the “we’ve got to do that” list.
It goes unsaid that more business owners would do better if they understood the importance of UX and implement it on their website. As you wouldn’t have a car that you haven’t liked the design and use wise, it makes no sense to have a website with no UX engineering. Your customers won’t know to get in it or out of it and it won’t go anywhere.
Moreover, when you consider the costs of other startup business requirements, decent UX planning is downright cheap. It is highly likely that you will spend more buying a good domain name than UX, which makes zero sense.
So the long and short of it is, getting good UX help isn’t just for making an impression and marketing advice, it is also a good business advice. When you build a site, invest in UX design. Even if you already have a functioning website, bring in someone who can do a UX review, the only thing you gain by it is more customers.